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          4. 沁園攜手天貓守護母親河 共同開啟“純凈未來”

          沁園攜手天貓守護母親河 共同開啟“純凈未來”

          ——第二屆守護母親河活動成功舉行

          5月3日,沁園攜手天貓聯合主辦的第二屆守護母親河活動在上海母親河黃浦江邊成功舉行。此次活動主題是“跑向純凈未來”,旨在通過開展“跑步捐公里數”的無門檻公益活動,呼吁人們關注水污染,共同守護母親河。現場,沁園、天貓和公益組織“河流守望者”的領導們、沁園品牌形象代言人吳尊,以及眾多消費者共同出席了此次活動,另有42萬觀眾在線觀看直播,一同見證活動的啟動。

          truliva people thumbs up

          (聯合利華生活健康要素首席運營官潘詩陽先生(左一)、公益組織“河流守望者”發展中心秘書長劉盛先生(左二)、沁園代言人吳尊(右二)及天貓代表子云(右一)共同開啟了2019年沁園守護母親河行動)

          關注水污染,邁向守護行動2.0

          一個城市的母親河蘊藏著這個城市的人文故事和文化精華。但隨著城市化和工業化發展,母親河的水污染日趨嚴重。《2017中國生態環境狀況公報》顯示,全國地表水總體輕度污染,其中黃河、淮河、松花江、遼河等水系輕度污染,海河流域為中度污染。全國5100個地下水監測點中,66.6%水質較差和極差。據世界衛生組織調查,人類80%的疾病與水質不良有關。

          為助力健康飲水,守護母親河,2018年,沁園攜手天貓舉行“母親河棒冰展”,用 “棒冰”形式直觀展示出污染物,來喚起大家對水污染的重視。今年,沁園再度聯合天貓發起了無門檻的公益活動來清理母親河。從呼吁關注水污染到付諸行動去改善,標志著該活動邁向了“守護母親河2.0”時代。此次活動依托運動平臺Keep發起公益跑,以“跑步捐公里數”的形式來助力母親河的守護。當一座城市參與累計跑步總里程數達到5萬公里時,沁園與天貓將聯合“河流守望者”公益組織清理這座城市母親河。

          截至活動當天,此次活動共吸引了81萬人參與,跑步總里程數達988萬公里。在大家的共同努力下,最終成功開啟了 31個城市母親河的守護。

          truliva conference audience

          (此次活動共吸引了81萬人,共同助力沁園守護母親河行動)

          用不同方式“守護”同一個目標

          活動當天,沁園代言人吳尊以陽光活力的身姿,跑步進入活動現場,分享自己的健康理念與環保行動。同時,吳尊為現場觀眾展示了一幅油畫作品——由Keep用戶公益跑的足跡拼成的中國地圖,并且當場“點亮”了一個新的城市——蘭州,中華民族母親河黃河上游重要城市,標志著第31個城市的守護母親河行動即將啟動。此外,吳尊還宣布這幅作品將上線阿里拍賣平臺,所得款項將捐獻給母親河保護公益組織。

          truliva painting event

          (沁園品牌形象代言人吳尊持筆“點亮”第31個守護母親河的城市)

          同時,公益組織“河流守望者”發展中心秘書長劉盛先生也在現場為大家介紹了不同流域水質和河流垃圾等情況,號召大家參與到河流保護中來,用實際行動來守護母親河。

          藝術家趙小黎也出席了活動,現場揭曉了她為此次活動特別創作的油畫《跑向純凈未來》,用藝術的方式表達對母親河的美好憧憬。

          truliva event conference

          (藝術家趙小黎分享油畫作品《跑向純凈未來》的創作歷程以及對美好母親河的憧憬)

          致力飲水健康,開啟“純凈未來”

          5月4日-5月20日,沁園將聯合阿里公益和“河流守望者”,陸續對上海、廣州、岳陽、蘭州等31個城市的母親河進行清潔,切切實實守護母親河,助力健康飲水環境。

          作為守護母親河行動的發起者,沁園始終關注中國家庭的飲水健康,致力改善中國家庭的飲用水環境。對此,聯合利華生活健康要素中國首席消費者體驗官丁莉玲女士現場表示:“沁園的品牌使命就是讓每個孩子都獲得純凈健康,讓每個家庭對未來都更有信心”。

          未來,沁園將持續推動守護母親河行動,致力健康飲水環境,并通過不懈努力,為消費者打造好水好生活,開啟純凈未來。

          Truliva joins hands with Tmall to protect mother rivers and jointly open the "Pure Future"

          ——The Second Protect Mother River Charity Action was successfully held

          On May 3, the Second Protect Mother River Charity Action was successfully held along Shanghai's mother river, Huangpu River, which was jointly hosted by Truliva and Tmall. The theme of this activity is "Running to the Pure Future", which aims to call on people to pay attention to water pollution and jointly protect the mother rivers by launching a “no threshold” public welfare activity,running to donate mileage. At the scene, leaders of Truliva, Tmall and the public welfare organization "River Watcher", the spokesperson of Truliva, Wu Zun, numerous consumers attended the event, as well as 420,000 viewers watched the live broadcast online to witness the launch of activity.

          truliva people thumbs up

          (Pan Shiyang, COO of Life essential,Unilever China (first from left); Liu sheng, secretary general of the Development Center of River Watcher, a public welfare organization(second from left); Wu Zun, spokesperson of Truliva (second from right); and Zi Yun (first from right), representative of Tmall, jointly launched Truliva 's Protect Mother River Charity Action in 2019)

          Concern about water pollution,step into Mother River Protection 2.0

          A mother river of a city contains the cultural story and cultural essence of the city. However, with the development of urbanization and industrialization, the water pollution of mother rivers is becoming more and more serious. According to the State of China's Ecological Environment Bulletin 2017, the surface water in China is generally slightly polluted, while, the Yellow River, Huai River, Songhua River and Liao River, and the Hai River Basin are moderately polluted. Of the 5100 groundwater monitoring sites in China, 66.6% have poor and extremely poor water quality. According to the World Health Organization, 80% of human diseases are related to poor water quality.

          In order to help improve the quality of drinking water and protect the mother rivers, Truliva held the "Mother River Ice Bar Exhibition" with Tmall in 2018. It visually displayed the pollutants in the "ice bar" to arouse people's attention to water pollution. This year, Truliva once again joined hands with Tmall to launch the “no threshold” public welfare activity to protect mother rivers. From calling attention to water pollution to taking action to improve it, it marks a step towards the era of "Protect Mother River 2.0". 2019, Truliva held the Protect Mother River Charity Action in the form of "running to donate mileage" on the sports platform “Keep”. When total running mileage reaches 50,000 kilometers in a city, Truliva and Tmall together with the public welfare organization "River Watcher" will clean its mother river.

          Up to the day of the event, it attracted 810,000 ppl, with a total mileage of 9.88 million kilometers, and we finally succeeded in opening the Protect Mother river Charity Action in 31 cities with the joint efforts of all participants.

          truliva conference audience

          (The event attracted a total of 810,000 Keepers to protect Mother Rivers)

          “Protect” the same purpose in different ways

          On that day, Wu Zun, the spokesman of Truliva, entered the activity site to share his health living concept and environmental protection action with an energetic posture. Wu Zun showed the audience an oil painting made from the footprints of Keep users' charity run, and then "lit up" a new city, lanzhou, an important city in the upper reaches of the Yellow River, the mother river of the Chinese nation. It stands the upcoming launch of the 31st city's mother river protection. Wu Zun also announced that the painting will be auctioned on the Alibaba auction platform, and the proceeds will be donated to the mother river protection charity organization.

          truliva painting event

          (The spokesman of Truliva, Wu Zun was “lighting up” the 31st city on site)

          At the same time, Mr. Liu Sheng, Secretary-General of the Rivers Watcher Development Center, introduced the water quality and rubbish of different river basins on the spot, and called on people to participate in river protection and take practical actions to protect mother rivers.

          In addition, there was another special participant, artist Zhao Xiaoli. She unveiled her oil painting "Running to The Pure Future", which is specially created for this activity, to express her wonderful vision for the mother river in an artistic way.

          truliva event conference

          (Artist Zhao Xiaoli shared her oil painting "Running to the Pure Future" and her wonderful vision for mother rivers)

          Strive for the healthy drinking water, open the” Pure Future”

          From May 4 to May 20, Truliva will unite with Ali Public Welfare and River Watcher to clean the mother rivers in 31 cities, such as Shanghai, Guangzhou, Yueyang and Lanzhou, so as to protect the rivers and help the healthy drinking water environment.

          As the initiator of the mother river protection action, Truliva always pays attention to the drinking water health and strives to improve the drinking water environment. In response, Ding Liling, Chief Consumer Experience Officer of Life essential in Unilever China, said: " Truliva 's brand mission is to bring purity to every kid and family, and build their confidence to a healthy future."

          In the future, Truliva will continue to promote the mother river protection action, devote itself to healthy drinking water environment, and through unremitting efforts, build good life by good water, and open a clean future for all.

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